On November 6, 1983, Will Byers went missing in Hawkins, Indiana. On November 6, 2022, fans everywhere will celebrate Stranger Things Day!

During Stranger Things Day, Netflix will roll out new exclusive content for the series on social media, host live fan experiences, and launch both virtual and in-person special screenings. Plus…expect a TON of new merch.

Check out all the event highlights below, as well as the exclusives for international fans.

Stranger Things Day 2022

In-person Screenings

Stranger Things 4: Volume 2 will hit the big screen for the first time, paired with costume contests and special giveaways for attendees. Participating cities include: Los Angeles, New York, Miami, Atlanta, Houston, Dallas, Philadelphia, Chicago, Phoenix, San Francisco, Austin, Denver, Detroit, Cleveland, Washington DC, Seattle, Las Vegas, Jacksonville, and Toronto.  

Stranger Things + Roblox

Starting at 11 am PT on November 6, fans and newcomers alike will be able to watch the first episode of the series and interact with the immersive world of Hawkins like never before. Visit www.roblox.com/strangerthings on the 6th for the full experience. 

Social Media Drops

Throughout the day, there will be news and debuts from across the Stranger Things universe; from gaming to new merchandise drops to never before seen photos and surprise reveals about the upcoming season, you won’t want to miss it! Follow along with the Stranger Things social media accounts on Twitter @Stranger_Things, Instagram @StrangerThingsTV and Facebook @StrangerThingsTV for the latest.

Stranger Things Experiences 

Party at the Experience for Stranger Things Day! Stop by for exclusive merch, new food and beverage offerings, free giveaways, and fun surprises! Find the closest location here: https://strangerthings-experience.com/.

Stranger Things Official Stores

Shop the Official Stores to snag exclusive fan-favorite merch, play in Palace Arcade and share your best photos. Visit https://strangerthings-store.com/ to get all the details.

Merch Partnerships at Retailers

At Walmart, Target, Amazon, Zara Kids, Carrefour, Lush and Primark you’ll find exciting new Stranger Things merchandise, including Eggo, FUNKO, Vans, Disguise costumes and more. And with partnerships like Fanatics for physical and digital collectibles as well as Balmain and Moon Boot developing high-end fashion collections — every Stranger Things fan will be able to collect or display their love of the series.

Netflix Merch Shop

Netflix.shop will celebrate all week long with daily Stranger Things drops! Featuring limited edition collectible cards from Zero Cool, as well as exclusive designs by artists Butcher Billy and Kyle Lambert, make sure to check out Netflix.shop daily before they sell out.


QVC+ will launch a series of Stranger Things streaming shopping stunts starting on November 6, giving fans an up-close-and-personal look into the Stranger Things Experience alongside social influencer Tessa Netting. And on November 11, LIVE with QVC+, a Stranger Things Christmas ‘86 shopping segment will highlight “strange” presents for under the tree. 


In the US, the Netflix Hub at Walmart will have all of the latest in-world items from Stranger Things, like Palermo’s Surfer Boy Pizza, Kellogg’s Eggo, collectibles, apparel and more. Fan-favorite Stranger Things actor, Randy Havens, will also host a Live Shopping component with Talk Shop Live on 11/3 highlighting the latest Stranger Things product assortment. 

Even More International Merch + Specials

Here’s a look at more Stranger Things Day exclusives and celebrations stretching around the world.


Little Caesars is developing an exclusive pizza and taking over 500+ stores with in-store activations, a digital experience, swag and prizes. And In Brazil, O Boticário will launch a  multititle program with two exclusive Stranger Things products supported by a digital campaign, a Tiktok challenge and more than 3.500  stores activations. 


French fashion company Balmain is launching a Stranger Things collection available globally. With designs, colors, and prints that call back to the ‘80s, Balmain x Stranger Things is an exclusive collection that blends nostalgia, current trends, and authentic fandom into one, available to shop at the Balmain online store and Netflix.shop. 


Italian heritage brand Moon Boot will launch an exclusive capsule collaboration with Stranger Things Moon Boots. 


UNDERCOVER will announce Stranger Things x UNDERCOVER “Hellfire Club” Capsule Collection globally on November 6th(JST) and will open the order from November 189th. 

Australia/New Zealand

BlackMilk is now launching a Halloween-themed collection and will run a 4-day 20% off promotion to celebrate Stranger Things Day.

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