So, Ashley Eckstein and Michael James Scott are back to host the 10th Annual Her Universe Fashion Show to kick off San Diego Comic-Con 2024. 

Eckstein will once more kick off the show with a stunning couture ensemble that is bound to captivate the audience. Following her introduction, the dynamic hosting duo will showcase show-stopping geek couture fashion, jaw-dropping performances, and unforgettable surprises that promise to amaze and entertain

“It’s truly surreal that we’re celebrating a decade of the Her Universe Fashion Show at San Diego Comic-Con. What started out as something that seemed like an oxymoron to most, a couture fashion show at Comic-Con. [This show] is now the sell-out event that kicks off the whole weekend!

I am SO incredibly grateful to everyone who has made our fashion show one of the highlights of SDCC- especially our fans and our incredible community of designers. This year’s show will be presented by Mattel. As a lifelong fan, I’m getting to play with all of my favorite toys AND turn them into fashion! We’re having so much fun working with some of Mattel’s iconic brands.

– Ashley Eckstein

Her Universe Fashion Show mesmerizes fans with innovative designs

Sponsored by Her Universe and Mattel, the Her Universe Fashion Show mesmerizes fans with the innovative designs of 25 dedicated designers who have painstakingly crafted unique geek couture looks for the runway. The grand prize offers the chance to collaborate on a special fashion collection with Her Universe.

The winner will be determined by both audience votes and a panel of esteemed judges. These Judges include the 2023 Her Universe Fashion Show winners Rachel Petterson and Raeven K, Robin Motts (SVP of Hot Topic Merchandising), Vivienne Medrano (Creator of Prime Video’s Hazbin Hotel and Helluva Boss), and Robert Best (VP of Barbie Product Design at Mattel).

“Last year’s Her Universe Fashion Show was a mind-blowing evening filled with an electric energy I will never forget. I’m thrilled to return alongside Ashley—we truly are a dynamic duo—like Batman and Robin but with more sequins and sass. Get ready, San Diego! We’re going to unleash a whirlwind of the most fabulous fan fashion Comic-Con has ever seen!”

– actor and recording artist Michael James Scott.

The Her Universe Fashion Show will take place on Thursday, July 25 at 6 p.m. PT in the Harbor Ballroom of the Manchester Grand Hyatt Hotel San Diego.