Disney announced details for shopping and merch at its upcoming D23 convention. “The Ultimate Disney Fan Event” will add new locations and licensees this year, as well as special technologies to help ease the shopping experience.

D23 will take place in Anaheim from August 9 – 11. Get a sneak peek at the experience’s retail offerings, from limited edition pins to clothing, books, and more below.

Important D23 Shopping Info For 2024

  • Merchandise mobile checkout and virtual queues will return to D23 at select locations. D23 guests can sign up for a “boarding group” within the app and then receive a notification when it’s their turn to shop.
  • Virtual queues will be required to shop at many locations, including the D23 Marketplace, The Walt Disney Company Store, The Walt Disney Company Pin Store, Mickey’s of Glendale (Friday only), Mickey’s of Glendale Pin Store, and Disney Studio Store Hollywood (Friday and Saturday only). There will be no morning standby lines for these locations. Standby queues may be opened in the afternoon, but only after all virtual queue boarding groups have been called.
  • Many shopping locations on the D23 floor will be cashless, including the Walt Disney Company Store where you can purchase pins and D23 event-specific merchandise.
  • Some locations require purchases to be made through either the D23 app or the Disneyland app. Download both and add your payment details before hitting the floor.
  • Different limited-edition pins drop daily Friday, Saturday, and Sunday at both the Walt Disney Company and Mickey’s of Glendale pin stores. So, you may need to visit more than once to snag the pins you want!
D23: The Ultimate Disney Fan Event - Presented by VISA

Everywhere You Can Shop During D23

World of Disney: The Product Experience

Disney Consumer Products invites fans to interact and engage with Disney, Pixar, Marvel, and Star Wars. Explore new and limited-edition merchandise in this expansive and reimagined experience, located on North Level 200 of the Anaheim Convention Center.

D23 Marketplace

This 16,000 square-foot retail location will bring together the most exciting products from DisneyStore.com and Disney Parks. Merchandise offered will include fan-favorite collections like Disney Limited Edition Dolls; the brand-new vinyl series Disney Lacers; and Star Wars, Marvel, and Pixar must-haves. 

For fans of Disney Pin Trading, this will also be a great spot to buy all-new limited-edition styles, including a special collection that nods to the 25th Anniversary of Disney Pin Trading. Attendees will find a wide assortment of new product debuts, curated brand collections, specialty items, and milestone anniversary collectibles here.

DisneyStore.com

Offering uniquely imagined special-edition products and collections, DisneyStore.com will have select items from D23: The Ultimate Disney Fan Event for sale, including Star Wars and Marvel must-haves, Disney Limited Edition Dolls, and the brand-new vinyl series, Disney Lacers. Products launch Monday, August 12 at 8am PT at DisneyStore.com/D23Event2024. Available while supplies last.

Disney Publishing

First-to-market books will be available from Disney Publishing, including must-reads from Bob Weis, former President of Walt Disney Imagineering; Pete Docter, Pixar Animation Studios’ Chief Creative Officer; Martha Blanding, incoming Disney Legend; Ashley Eckstein, voice of Ahsoka Tano in the animated television series Star Wars: The Clone Wars, and more. 

These celebrated authors will also sign copies of their new books at both Talent Central and Live at World of Disney: The Product Experience. Fans can also enjoy a brand-new sip and shop experience featuring the latest blend from Joffrey’s Coffee & Tea Co.

The Walt Disney Company Store

The Walt Disney Company Store will make its first appearance at D23 with not one, but two locations on the show floor.

From The Walt Disney Studios, guests will enjoy a collaboration with Loungefly featuring a Studio Patches Canvas Backpack, as well as a crossbody bag highlighting the renowned Team Disney building that includes a Disney Legends Award detachable coin purse. The Walt Disney Archives assortment will include a Studio Baseball League Jersey and The Walt Disney Company collection will include a stylish denim jacket, collegiate ivory tee, and sleek 16”computer sleeve. This location will also feature collectible figurines depicting iconic locations across The Walt Disney Studios Lot, including the Partners Statue, Sharing the Magic Statue, Pluto’s Corner Sign, and Water Tower.

This location will be cashless. The store will also serve as home to the official merchandise for D23 itself, including varsity jackets and pin trading backpacks.

The Walt Disney Company Pin Store

The Hall B Pin Store will feature a large assortment of limited-edition pins, releasing daily on Friday, Saturday, and Sunday. This store is a perfect spot for both new and experienced collectors. This location will be cashless.

Mickey’s of Glendale

Mickey’s of Glendale, the Walt Disney Imagineering store, returns to D23 with two stores in Hall C. This year fans will find unique Disney Imagineer spotlight collections inspired by Disney characters, theme park attractions, and more. Shop wickedly cute Disney Villain enamel figures or dive into the comic book world of Walt Disney’s The Sorcerer’s Apprentice.

Mickey’s of Glendale Pin Store

Disney pin enthusiasts will want to stop by the Mickey’s of Glendale Pin Store, which will release a new assortment of limited-edition pins daily on Friday, Saturday, and Sunday. The Mickey’s of Glendale Pin Store will be cashless; guests must have the Disneyland app downloaded to make a purchase. Come prepared and have the app downloaded and account created ahead of time.

Disney Studio Store Hollywood

The magic of Hollywood returns to Anaheim at the Disney Studio Store Hollywood, located in Hall B. Here guests can purchase newly released limited-edition pins, framed pin sets, and official Disney Studio Store Hollywood branded apparel. New limited-edition pins will be released on Friday and Saturday. While at this location, guests can stop by and snap a selfie in a sweet photo op! The Disney Studio Store Hollywood will be cashless.

Additional Sponsors & Licensees on the D23 Show Floor

D23: The Ultimate Disney Fan Event 2024 will also have more fan-favorite brands and shopping opportunities than ever before throughout the show floor. Fans will find new and D23-exclusive merchandise including mini backpacks, keychains, and pins from Loungefly; a lab-grown Mickey Mouse pendant from Pandora; event-branded charms from RockLove Jewelry; and pieces featuring Disney Princess and Villain characters from Enchanted Disney Fine Jewelry. 

Fans will also see Disney, Marvel, and Star Wars-inspired watches from Citizen Watch and the limited-edition Infinity Gem Collection from East Continental Gems. Brands including Cakeworthy, RSVLTS, Rock ‘Em Socks, BoxLunch, and Her Universe will have new, event-exclusive, and first-to-purchase apparel for sale. 

Fans of Disney Lorcana TCG will have access to a limited-edition D23 Collection set at Ravensburger’s booth on the show floor, and Hallmark will have a Keepsake Ornament. Kidrobot is launching a new Stitch collection, and Just Play will have a new Disney Doorables collection, among other products. 

Get more details on the D23 website.

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