This weekend Universal and Blumhouse saw some success with The Exorcist: Believer at the box office. The first entry in a planned trilogy debuted at number one at the box office.
The Exorcist: Believer Performs Well At Box Office; But Is It Enough?
As per Box Office Mojo, the newest entry in the Exorcist series brought in $27.2 million on its opening weekend. Universal was expecting at least a $30 Million opening (if not more), but low review scores and Cinemascore scores kept the movie from achieving massive success.
Universal paid $400 Million for the rights in 2021 to the franchise and understandably they had expectations to make that money back and then some. But The Exorcist: Believer hasn’t quite had the momentum that the studio was likely hoping for. While the sequels have a chance to recoup some of those costs, there will likely be diminishing returns unless the studio makes changes to the franchise.
The Other Performers At The Box Office
PAW Patrol: The Mighty Movie slid to the second place spot, bringing in $11.8 million. Saw X also slid to the third-place spot, bringing in $8.1 million. The Creator dropped to fourth, bringing in $6 million. The Blind stayed in the fifth place spot, bringing in $4 million.
So, Taylor Swift: The Eras Tour Will Be Number One Next Week, Right?
Taylor Swift: The Eras Tour is the major release next week and with it projected to make $100-$125 million, it’s set to break a lot of box office records and help inject some well-needed revenue into theatres.
This also likely means that many other movies at the box office will see significant dropoffs in viewership. While it’s not uncommon to see a 50%+ dropoff in a movie’s box office in its second week, it likely will be even higher as most filmgoers will be lining up to see Taylor Swift: The Eras Tour.
As always, we’ll check in next week to see how it all turned out.
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