WarnerMedia and Discovery recently announced a corporate merger. Now, we know what the proposed standalone company will be called. The official title? “Warner Bros. Discovery.”

(Look, I didn’t say it was original.)

David Zaslov, CEO of Discovery and future CEO of Warner Bros. Discovery, announced the new name. Read his statement below:

“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world – that is what the company will be about.  We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration. There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre – and across any platform: film, television and streaming.”

The initial wordmark for the proposed company included the tagline “the stuff dreams are made of.” The iconic line from the Maltese Falcon serves as an additional tribute to the legacy of Warner Bros. films.

The merger will unite “complementary and diverse content strengths with broad appeal” — WarnerMedia’s studios and iconic scripted entertainment with Discovery’s global leadership in unscripted and international entertainment. Combined, the new company will own one of the deepest libraries in the world with over 200,000 hours of programming.

The Warner. Bros Discovery label will also develop new original content, including family-friendly nonfiction programming.

For more updates, check back to THS.

Source: WarnerMedia