Growing up as a Transformers fan I would always dream of my toys transforming on their own. Well, now thanks to Hasbro and Robosen Robotics the time has finally come! This 19-inch tall fully-programmable Optimus Prime is full of surprises. In robot mode, you can have Prime walk, talk, and even do different motions. In vehicle mode, he can drive around and waits for the command to roll out or transform. Prime is available now to pre-order at HasbroPulse and will retail for $699.99. Here are the official details.

Transformers Optimus Prime Auto-Converting Programmable Advanced Robot – Collector’s Edition

Introducing an industry first Auto-Converting, Interactive, Programmable, Voice Activated, Mobile Controlled – Optimus Prime Robot. In collaboration with Hasbro – Robosen brings your favorite TRANSFORMERS hero, Optimus Prime, to life with a fully immersive experience through voice activated actions, mobile app controls, and endless hours of creative and fun ways to program Prime to walk, punch, blast, drive, and convert at the swipe of your finger, or command of your voice! The world has never seen an easier way to convert, and roll out!

Optimus Prime


  • Battle Axe and Blaster, as well as: Charging Cable, Instruction Guide & Travel Case
  • Mobile App – available through Apple App Store & Android App Store – Search: ROBOSEN Optimus Prime
  • Built in rechargeable Lithium-Ion Battery (2000mAh)


  • At an incredible 19″ tall when in robot mode, the TRANSFORMERS Autobot leader is awe inspiring in size and capability.
  • Optimus Prime is equipped with 80 sound effects, voiced by the original voice of the Autobot leader, with genuine “converting” sounds, as you watch and interact with Optimus Prime.
  • Authentic G1 design with detailed emblems, chrome accents and lighting throughout. Built in speakers and 2 microphones bring Optimus Prime to life!
  • Witness each punch, blast, breathe and conversion, all done with seamless precision, right before your eyes. Enjoy the most amazing TRANSFORMERS experience the industry has ever interacted with.
  • Optimus Prime is built premium throughout, with the world’s most advanced collection of premium materials assembled together with over 5000 components, 60 microchips and 27 servo motors making this a one-of-a-kind, Collector’s experience!
  • Turn on and ROLL OUT! Optimus Prime speeds away in truck mode via voice or app. You can seamlessly control Optimus Prime in robot or truck mode via voice or mobile app commands.
Optimus Prime


What are your thoughts on the Auto-Converting Optimus Prime from Hasbro? Is this a must-have for your collection? Also, what other G1 Transformers would you like to see added to this lineup? That Hashtag Show wants to hear from you!

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