Did catching CinemaCon highlights on social media leave you with major movie FOMO? Well, The Cinema Foundation and Fandango are teaming up to help with that. Sneak Peek Showcase will launch later this month in a movie theater near you.
The new 70-minute program will bring an exciting preview of big-screen studio content, with trailers, never-before-seen footage, and behind-the-scenes content from some of 2025’s most anticipated movies. The Sneak Peek Showcase will feature highlights from major studios, including Sony, Lionsgate, WB, Universal, Amazon MGM, Paramount, and Disney.
And if you need any more incentive to check this out in theaters, how about this: tickets to the showcase are only $3 (!!!) and the proceeds from the event will go to charities. Beneficiaries include Variety’s The Children’s Charity, Will Rogers Motion Pictures Pioneers Foundation, and The Cinema Foundation.
“Sneak Peek Showcase is an exciting new way to bring moviegoers an exclusive preview of this year’s amazing films coming soon to a theatre near you,” said Bryan Braunlich, Executive Director of The Cinema Foundation. “For the first time, we’re curating a theatrical experience for film fans featuring exclusive content usually reserved for industry insiders. It’s a fresh approach to movie marketing – dynamic, engaging and only in theatres – and we’re proud that proceeds will benefit industry charitable organizations. We are especially grateful to our presenting sponsor Fandango and our supporting partner Coca-Cola for helping make this innovative program a reality.”
Coca-Cola also supports Sneak Peek Showcase. The Grand Prize-winning spot from the 2025 Coca-Cola Refreshing Films program will also debut during the showcase.
Sneak Peek Showcase is part of The Cinema Foundation’s year-round @The Movies campaign. The nonprofit organization established by Cinema United aims to promote and expand the movie theater industry while advancing the moviegoing experience.
Sneak Peek Showcase will take place on April 22 and 24 at 6pm local time. Thousands of screens in movie theaters around the country will participate. The program runs for 70 minutes. You can snag tickets now from your preferred theater’s site, atthemovies.co, and Fandango.
