Snow White limped into first place this weekend, topping the box office despite falling short of expectations and facing serious questions about its long-term prospects.
Snow White Stumbles With $43M Debut
Disney’s Snow White may have claimed the top spot at the box office this weekend according to Box Office Mojo, but there’s little to celebrate. The live-action remake opened to $43 million—well below projections, which had it tracking closer to $53 million. For a film with a massive production and marketing budget, insiders estimate it must clear around $670 million worldwide just to break even. Based on this opening, that target looks more like a fairy tale than a realistic outcome.
The soft debut suggests audience interest in the Disney remake machine is continuing to erode. Despite a well-known IP and heavy promotion, Snow White failed to ignite the kind of enthusiasm that propelled past remakes like Beauty and the Beast or The Lion King. The opening weekend numbers are a warning shot: brand recognition alone is no longer enough.
Black Bag Leads the Rest of the Pack
Trailing far behind, Black Bag took second with $4.4 million. The low-key espionage thriller continues to overperform relative to its scale, driven by strong word of mouth and a core audience hungry for grounded, high-stakes action. While not flashy, it’s quietly building momentum.
Captain America: Brave New World landed in third with $4.1 million, marking yet another lackluster weekend for the Marvel installment. With each passing week, the franchise’s once-guaranteed dominance seems further in the rearview mirror.
Weak Holds for Mickey 17 and Novocaine
In fourth place, Bong Joon-ho’s Mickey 17 earned $3.9 million. Despite early buzz and critical interest, the cerebral sci-fi drama has struggled to gain traction with broader audiences. It’s quickly shaping up to be more of a niche performer than a breakout hit.
Meanwhile, Novocaine dropped to fifth with $3.8 million, down sharply from its opening weekend. The dark comedy thriller seems to be fading fast, likely a victim of limited genre appeal and heavy competition from newer releases.
Next Weekend’s Predictions
Next week sees the release of three notable movies: A Working Man, The Woman in the Yard, and Death of a Unicorn.
A Working Man is targeting a $12 million to $17 million release. While it’s not being marketed as strongly as it could be, it does have the draw of David Ayer and Jason Statham. Their last movie, The Beekeeper, opened to $16 million. I don’t think this will do as well, but I could see it doing $14 million.
The Woman in the Yard has been woefully underpromoted by Universal. It’s targeting an $8 million to $13 million opening. However, I see it making $8 million, I think it could do well as there isn’t much horror at the box office, but it’s going to do well purely on word of mouth and walk-in’s which I can’t see driving a lot of business.
Death of a Unicorn is targeting a $6 million to $11 million opening. It has some star power behind it that I think will drive its success; but even with that, I don’t see it making more than $8 million.
I imagine A Working Man will come in first, Snow White will come in second, Death of a Unicorn in third, The Woman in the Yard in fourth, and Captain America: Brave New World in fifth.
As always, we’ll find out next week.
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