When you hear the name Brian Maroittli the first thing that might come to mind is Funko. Well things are a little different these days as the former Funko CEO has started up a new collectible business that debut at NYCC 2424. The business I am taking about is called Thrilljoy and the are calling out to all collectible thrillseekers to join them. I had a chance to talk with Brian Maroitti at NYCC and he is taking an approach to collectibles that many collectors have been wanting for a long time; and that is making everything limited with a piece count. You can check out my interview with Brian below.

What Is Thrilljoy?

Thrilljoy, is a new company focused on creating premium and limited-edition collectibles. Thrilljoy made is debut at New York Comic Con. The company was formed by former Funko CEO Brian Mariotti, Eric Peng Cheng, owner of Undefeated and Bait, MD Young, owner of MINDstyle International and Funko’s former SVP of licensing, and Dolly Ahluwalia.

Thrilljoy booth at NYCC

“Our motivation to launch Thrilljoy arose from a profound passion for fandom and a commitment to enhancing the collector experience,” Mariotti stated. “We recognize a unique opportunity to build a brand that not only honors diverse interests but also cultivates a vibrant community. With an unwavering focus on innovation, exceptional quality, and genuine connections; Thrilljoy is set to transform the very essence of what it means to be a collector.”

NYCC Thrill Joy

This customer had a lot to carry.
  • Thrilljoy’s innovative PIX! platform elevates high-end collectibles by immortalizing pivotal moments in pop culture history. PIX! offers storytelling magic that captures not just a character, but an essential moment in time. With limited production runs and rare chase pieces, it delivers the thrill of the chase and the joy of community.
  • Designed with collectors in mind, PIX! redefines the unboxing experience with protective packaging that safeguards both the product and its future value. Enthusiasts understand the importance of packaging integrity, and PIX! empowers collectors to appreciate the item from both inside and outside the box—without compromising its worth. The price point for PIX! is set at $50.
The Thrilljoy PIX! I picked up at NYCC
  • Thrilljoy’s Mega Pix 12” line sets a new standard for high-end collectible figures with its unique magnetic accessories. This innovative feature enhances both detail and collectability, showcasing larger versions of beloved PIX! characters and collaborations with top licenses, including Thrilljoy’s mascot, Bloo. With luxurious packaging designed to protect the product and its future value, Mega Pix will be priced at $125.
  • Thrilljoy Threads embraces bold streetwear trends, offering premium gear that lets fans showcase their favorite brands in an upscale way. Each item is a hyper-limited edition, with most collections capped at 200-400 pieces, enhancing their collectability. Starting at $40, Threads features innovative packaging for each piece.

WE WANT TO HEAR FROM YOU

Have you had a chance to check out some of these items from Thrilljoy? If so, what are some of your favorites? Also, we must know, what were some of your NYCC 2024 highlights? That Hashtag Show wants to hear from you.

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