If you love both Coca-Cola and Marvel, there’s a new collaboration in town. On Monday, the soda company dropped their new themed cans featuring a few fan-favorite Marvel characters.
For the campaign, it unveiled a full list of characters such as Wolverine, Deadpool, Captain America, Daredevil, and many more. However, aside from the heroes portion, there’s also villains included like Loki, Juggernaut, Thanos, and other familiar villains that fans can get their hands on. As things get interesting with Coca-Cola, fans can not only collect these illustrated cans but also have an AR experience. By scanning these characters using Coca-Cola’s website, we can see them come to life in action.
Like many Marvel fans excited about this collaboration, Disney mentioned how everything came to be. Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company, stated that the corporate alliance with Coca-Cola positioned them to develop something remarkably innovative. “We took the traditional marketing paradigm and redefined it in the best way possible,” she said. Hamilton also added, “an unprecedented campaign that taps into the power of the Marvel Universe” and, “tells stories in a way that can only be done when Coca-Cola and Disney come together.”
Coca-Cola X Marvel: The Heroes TV Spot
Speaking of storytelling, the TV spot also addresses the perfect comic scenario dedicating fans to our favorite superheroes and villains. During the commercial, we can see a young girl putting an entire comic book world in danger. But, with the power of Coca-Cola and the Marvel Universe leads to saving the comic world. While there’s a lot of characters to collect, each character can be found on both Original and Zero Sugar varieties at your local store. Be sure to keep on a look out Marvel fans.
What do you guys think of this drink collaboration? Which Marvel character will you be getting? Do you like Original Coca-Cola or Coca-Cola: Zero Sugar. Let us known in the comments and Follow That Hashtag Show for more content and pop culture news.
