The BLACKPINK Pop-Up Experience Born Pink arrives in Los Angeles soon! The experience celebrates the K-pop group’s massively successful Born Pink World Tour with limited edition merchandise designed by Japanese graphic artist VERDY.

The four-day event runs from August 24-27. VERDY’s Born Pink collection features t-shirts, hoodies, hats, and other accessories that blend his distinct artistic touch with BLACKPINK’s trendsetting aesthetic. Plus, all visitors who purchase merch at the Pop-Up will also receive a limited-edition tote bag, courtesy of American Express.

Since American Express serves as the official presenting partner for BLACKPINK’s Born Pink Pop-Up, Amex card holders will get a few bonuses. These include an early access hour each day exclusively for card members, an Amex-only fast checkout lane, a free sticker, and the option to purchase an exclusive VERDY-designed t-shirt.

Since their debut in 2016, BLACKPINK has gained massive fame and popularity. They became the first K-pop girl group to headline Coachella and to land a #1 album in the UK. BLACKPINK boasts the #1 most-subscribed artist channel on YouTube, and over 10 billion streams on Spotify to date. Following the huge success of their first Born Pink Tour, the group returns for encore performances in the United States and Europe this summer.

VERDY, the designer behind the Born Pink Pop-Up Experience merchandise, previously teamed with brands including Nike, Instagram, Levi’s, Coachella, and more. Some of his notable projects include Girls Don’t Cry, Wasted Youth, his panda rabbit character Vick, and most recently Visty. 

So, are you excited to check out the Born Pink experience? Let us know in the comments below.

About the BLACKPINK Born Pink Pop-Up Experience

When: August 24 – August 27 (Thursday August 24 and Friday August 25: 12-7 pm; Saturday August 26 and Sunday August 27: 11am – 7pm)

Where: 805 N. La Cienega Blvd., Los Angeles

More info: blackpinkmusic.com

Special American Express Benefits

  • Early access (1 hour before opening, daily)
  • Dedicated checkout line
  • Exclusive merch
  • Exclusive gift with purchase

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