Loki Wednesday proved even bigger than expected. Now, Disney+ plans to move all their premieres to midweek dates.
Previously, new shows on Disney+ dropped on Fridays; the streamer premiered its other Marvel hits WandaVision and The Falcon and the Winter Soldier at the end of the week. But they decided to mix things up with Loki, which premiered last Wednesday, June 9.
Apparently, the day shift worked so well, Disney+ will make Wednesday the new premiere day of the week for ALL its upcoming original shows. (Note: original films will still drop on Fridays.)
Loki proved to be Disney+’s most watched premiere. Personally, I would have assumed this happened because it’s a series about a fan-favorite character. Plus, the fact that Disney+ already built up their Marvel fanbase following the success of WandaVision and Falcon. But hey, Disney’s the one with the numbers, so if they say Wednesday actually cracked the code, who am I to disagree?
New Disney+ shows will start premiering on Wednesdays starting July 1. You can find a list of known premiere dates shifting from Friday to Wednesday below.
Upcoming Disney+ Wednesday Premieres
Monsters at Work from July 2, 2021 to July 7, 2021
Turner & Hooch from July 16, 2021 to July 21, 2021
Behind the Attraction from July 16, 2021 to July 21, 2021
Chip ‘n’ Dale: Park Life from July 23, 2021 to July 28, 2021
Turning the Tables with Robin Roberts from July 30, 2021 to July 28, 2021
The Wonderful World of Mickey Mouse batch 2 from July 30, 2021 to July 28, 2021
Growing Up Animal from August 20, 2021 to August 18, 2021
Short Circuit season 2 from July 30, 2021 to August 4, 2021
Source: TVLine