Muggles can get a new taste of the Wizarding World soon when “Butterbeer Season” kicks off March 1.
The much-loved beverage from Harry Potter gets an annual celebration thanks to Warner Bros. Discovery. “Butterbeer Season” lasts until May 31, and will feature new themed treats and experiences in grocery stores and Wizarding World theme parks alike.
Check out all the tasty ways to celebrate below.
New Butterbeer Snacks
Several candy and snack brands will release Butterbeer-flavored products this season:
Goldfish
For a limited time only starting this March, Goldfish Butterbeer Flavored Grahams will hit US shelves.
HERSHEY’S
The chocolate brand will release limited-edition Harry Potter Butterbeer KISSES! The cream soda and butterscotch-flavored Kisses will also be wrapped up in limited-edition Harry Potter themed foil. Available at US retailers.
Keebler
For a limited-time, try Harry Potter Butterbeer Fudges Stripes Cookies. Butterbeer-flavored cookies topped with Butterbeer-flavored fudge meant to mimic the sweet and frothy combination of cream soda and butterscotch. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films. Available at US retailers.
Glico China
Limited edition Harry Potter Butterbeer Flavor Pocky will be available in China at official Gilco channels this March.
Skinny Pop
The sharing-size bag of Butterbeer Flavored Kettle Popcorn features butterscotch, brown butter, and caramel flavors.
More Butterbeer Merch
If you prefer the smell of Butterbeer, or want to show your love for the drink otherwise, you can check out these products.
Lionel
Expand your Harry Potter train collection with the new Butterbeer range, featuring a Butterbeer-scented train smoke fluid, Butterbeer Reefer Car, Butterbeer Tank Car and Butterbeer Tank. Available in stores and online in the US and Canada.
Miniso
A series of all-new Butterbeer-themed home fragrances and stationery products featuring candles, perfume, cups, notebooks, stickers, keychains, and more. Exclusively in China, launching in April.
ORLY
Transform your nailcare routine with a range of products from ORLY infused with the iconic Butterbeer scent. Products include ORLY x Harry Potter Butterbeer Scented Iridescent Nail Polish Topper, ORLY x Harry Potter Scented Nourishing Cuticle Oil, ORLY x Harry Potter Scented Hydrating Cuticle Froth, and ORLY x Harry Potter Scented Quick Dry Nail Spray. Available at orlybeauty.com and Ulta.com beginning March 1.
Piagui
Add a little Butterbeer “flavor” to your handbag with the W Capsule collection of bags and totes. Available at department stores in Mexico beginning in June.
Running Press
Raise a glass and get ready to toast your love for the most delicious season with Harry Potter Butterbeer Mini Mug Set. Complete with a collectible 3-1/2 inch Butterbeer glass mug inspired by the Butterbeer mug as seen in the films, a 48-page guide book on Butterbeer, and a Harry Potter-themed coaster. Available to fans around the world online.
Butterbeer Events & Experiences Worldwide
Harry Potter destinations around the world, including the Wizarding World lands in Universal Studios parks, will launch new products and experiences during Butterbeer season. See a breakdown of events by location below.
United States
- The Butterbeer Bar at Harry Potter New York – In addition to sipping the tasty drink against a backdrop of Butterbeer bottles and bubbles, fans can sample some brand-new treats from March 1st, including Butterbeer cookies, sundaes, and a tasty new ice-cream topping.
- The popular Butterbeer Truck will be visiting multiple cities across the USA. Fans who spot it have the chance to get their hands on a free Butterbeer, grab surprise giveaways, get involved with themed photo ops, and more. Follow @HarryPotter for information on when and where the truck will stop.
- The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood will offer guests a chance to enjoy Butterbeer in all-new ways – from sweet treats to themed merchandise, and more! Running from March 1 – May 31.
- At Harry Potter: The Exhibition in Boston, fans can celebrate the season with ticket packages that include admission, merchandise, and a Butterbeer.
UK
- At Warner Bros. Studio Tour London – The Making of Harry Potter guests can try new goodies at the Butterbeer Bar, including Butterbeer filled doughnuts, a special Butterbeer cookie, and Butterbeer scones.
- Frog Café – Try the Butterbeer sharing milkshake and a slice of the Butterbeer giant cake.
- Fans in the UK and Ireland also have the chance to enter a competition to win tickets for two to visit the Studio Tour London and enjoy a host of Butterbeer-themed treats. Follow @wbtourlondon on Instagram to find out how to enter.
Asia
- At Harry Potter Cafe in Japan, a special Butterbeer-themed menu will be available for the season.
- Harry Potter – Mahou Dokoro will celebrate with a range of bespoke merchandise.
- In Singapore, Harry Potter: Visions of Magic will be offering a special Butterbeer Season ticket package, which includes admission and a Butterbeer in a tankard for visitors, with other surprises on site.
- The Wizarding World of Harry Potter at Universal Beijing Resort will celebrate Butterbeer Season with all-new in-land surprises. Running from April 1 – May 31.
- Warner Bros. Studio Tour Tokyo – The Making of Harry Potter will share more about their celebrations soon. Follow @wbtourtokyo to keep up with the latest news.
