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The Her Universe Fashion Show will have a lot to celebrate this year! The 2024 show at San Diego Comic-Con marks the event’s 10th anniversary. Also, the show will be co-presented by Mattel, which is celebrating a few exciting milestones as well.
Among the legendary Mattel brands, two will hit major anniversaries timed with this year’s Her Universe show. So, the fashion show will pay tribute to the 65th anniversary of Barbie and the 35th anniversary of Polly Pocket!
The Her Universe Fashion Show will once again take place at the Grand Hyatt Hotel. Mattel will bring the hotel’s lobby to life with a special Polly Pocket showcase. Guests can expect an immersive experience with innovative displays and photo opportunities that pay homage to Polly Pocket.
The 10th annual Her Universe Fashion Show also comes just ahead of Mattel’s 80th anniversary.
“As Mattel approaches its monumental 80th anniversary next year, we are delighted to celebrate geek culture couture by partnering with Her Universe to showcase unique designer interpretations of our IP,” said Meredith Norrie, Vice President of Global Licensing and Consumer Products at Mattel. “Mattel’s iconic house of brands have long served as a source of joy and inspiration to bring fans together at San Diego Comic-Con and beyond. By teaming up with Her Universe Fashion Show, we are tapping into our shared passion of fueling fandom, creativity and self-expression.”
Other iconic Mattel brands include Monster High, Hot Wheels, Matchbox, American Girl, Uno, Thomas & Friends, and Masters of the Universe. Stay tuned to see which of these make an appearance during the show!
The 10th Annual Her Universe Fashion Show will take place Thursday, July 25 at 6pm.
About the Her Universe Fashion Show
Her Universe is known as a groundbreaking fandom fashion company and lifestyle brand. Ashley Eckstein founded the company in 2010, and later started the Her Universe Fashion Show in 2014. The brand strives to cultivate a fandom-centric community powered by women to be authentically themselves and celebrate what they love by designing quality, fandom-centric, size-inclusive, stylish merchandise.
The tenth Her Universe Fashion Show event will take place during San Diego Comic Con 2024, on Thursday, July 25 at 6pm at the Grand Hyatt Hotel near the San Diego Convention Center. Eckstein will co-host the show along with Broadway star Michael James Scott.
For more updates on Her Universe and SDCC, check back to THS.
