Super Bowl LVIII, one of the most anticipated sporting events of the year, not only captivates millions of viewers with its thrilling football action but also serves as a platform for advertisers to showcase their creativity. Among the many commercials that aired during the game, one trailer stood out and left audiences eagerly anticipating its release – the Wicked trailer.

Wicked is a captivating musical that delves into the untold narrative of the witches in the land of Oz. The film features the remarkable talents of Cynthia Erivo (Bad Times at the El Royale), an Emmy, Grammy, and Tony award-winning performer portraying Elphaba. Elphaba is a young woman with an extraordinary green complexion, often misunderstood by others, as she embarks on a journey to uncover her hidden potential.

Alongside her, Ariana Grande (Don’t Look Up), a Grammy-winning, multi-platinum recording artist and global sensation, takes on the role of Galinda. Galinda is a popular and ambitious young woman, driven by privilege, yet on a quest to discover her true essence. Together, these two extraordinary characters navigate a tale of self-discovery, power, and the complexities of their hearts.

WATCH THE WICKED TRAILER BELOW

The Wicked trailer dropping during Super Bowl LVIII was a game-changing moment that left viewers in awe. Its captivating preview, strategic timing, and ability to generate anticipation showcased the power of effective marketing and storytelling. As fans eagerly await the release of Wicked, the trailer’s impact during the Super Bowl serves as a testament to the film’s potential success and the enduring influence of this iconic sporting event.

Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. 

Wicked Part One will be in Theaters on November 27, 2024. Wicked Part Two is scheduled to arrive in theaters on November 26, 2025.