Going into this weekend; we all knew that Taylor Swift: The Eras Tour was going to do incredible numbers. It unsurprisingly did just that.
Swifties Dominated The Box Office
To no one’s surprise; the concert film, Taylor Swift: The Eras Tour, took the Number One spot as per Box Office Mojo. The concert film brought in $96 Million. The surprise here is that the film was announced less than two months ago. Although there has been promotion from the artist on her social media. There’s been generally next to no marketing for the movie. This shows the undeniable power of the Taylor Swift fanbase. Given that if they can raise NFL viewership, they can also fill theatre seats.
The movie easily outperformed the highest-grossing concert film in domestic box office history, Justin Bieber: Never Say Never. Which made $73 Million over its entire run. Overall, the film gives some energy to a fledgling box office. The Box Office was relying on Dune: Part Two to do good before it had to vacate its release date due to the strikes going on in Hollywood.
The Rest Of The Box Office
The Exorcist: Believer came in a distant second place, earning $11 Million. PAW Patrol: The Mighty Movie came in third earning $7 Million. Saw X Was fourth, earning $5.7 Million. Finally, The Creator landed in the fifth place spot, further earning $4.3 Million.
Marty Enters The Box Office
The major release this week is Martin Scorsese’s Killers of the Flower Moon. A co-production between Apple TV and Paramount. The film is projected to make $24 Million on a $200 Million budget. Of course, like all hybrid streaming/theatrical releases, the movie can re-coup some costs through its streaming run. However, with the movie being touted as being meant to see on screen; it may be a tough sell for audiences with a nearly three-and-a-half-hour run time.
It’s likely that the movie won’t topple Taylor Swift: The Eras Tour. As always, we’ll check in next week to see how it all goes.
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