According to Deadline, AMC-distributed concert film Taylor Swift: The Eras Tour has earned $37M+ in the first 24 hours of presale from AMC, Regal and Cinemark. This clocks in as more than the Day 1 Star Wars: The Force Awakens presales, which earned $20M.
The two-hour, 45-minute concert film was directed by Sam Wrench. It was shot over three nights in August at SoFi Stadium in Los Angeles; where Swift ended the 52-date American leg of her international tour.
The current opening weekend projection for Taylor Swift: The Eras Tour is $70M. That is poised to be a record opener for a concert movie. Hannah Montana and Miley Cyrus: Best of Both Worlds Concert scored a $31M opening with a $65.2M final in 2008, Michael Jackson’s This Is It opened to $23.2M, with a total of $72M in 2009, and Justin Bieber: Never Say Never had a $29.5M opening with a $73M final total.
The singer broke an AMC record on Thursday with $26m in presale tickets for her Eras tour concert film, beating Spider Man: No Way Home’s $16.9m. Her first-day concert film presales have blown away the domestic gross of her previous movies, Cats ($27.1M) and Amsterdam ($14.9M).
The film is expected to do so well, the Horror sequel The Exorcist: Believer is now premiering a week earlier, on 6 October, to avoid clashing with the concert movie. Meg Ryan and David Duchovny’s new romantic comedy, What Happens Later has also been delayed to avoid premiering the same weekend as Taylor Swift: The Eras Tour.
Wanda Gierhart Fearing, Cinemark’s Chief Marketing and Content Officer, had this to say:
“The record-breaking advance sales happening at our theaters across the United States for Taylor Swift: The Eras Tour showcase the incomparable joy that comes from taking in unbelievable content in an immersive environment together with friends, family and fellow fans.
Her tour’s sensational attraction, which is now continuing across exhibition, drove frenzied traffic to our website and app the moment tickets went on sale, and we are ready for Swifties to be enchanted by this concert film in the unprecedented number of auditoriums we have booked to meet demand for the shared, musical experience.”
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