After dominating the summer box office and breaking records with Barbie, Mattel is the latest brand trying to create a cinematic universe. After the immense success of the Margot Robbie led movie, it looks like Mattel is ready to become the newest IP-machine. The company’s sales were down 12%, but Barbie has seen Mattel’s stock … Continue reading Beyond Barbie: Inside The Mattel Cinematic Universe