Headed to San Diego this week for Comic-Con? Then don’t miss the BoxLunch x Entertainment Weekly Treats Truck!

The collaboration will give fans the opportunity to indulge in summertime treats and even receive free merch from BoxLunch. Every fan that stops by and shares their fandom with #BoxLunchXEW will receive a surprise merchandise item from BoxLunch’s selection of licensed fandom products.

For those who are unaware, BoxLunch donates a meal to Feeding America for every $10 customers spend on their products. In keeping with this tradition of givebacks, the company will donate a meal for each #BoxLunchXEW social post, up to 100,000 meals, during SDCC.

“At BoxLunch, we are passionate about connecting people through the power of fandom,” said Ed Labay, Executive Vice President of Merchandising and Marketing for Hot Topic Inc. “We are thrilled to partner with Entertainment Weekly to bring this exciting activation to life. The Treat Truck perfectly encapsulates our shared commitment to providing unforgettable experiences for fans while supporting our philanthropic mission to help end hunger in the US with our partners at Feeding America.”

The BoxLunch x EW Treats Truck will be open to SDCC badge holders and non-badge holders alike. Just find the truck over at 4th and K in the Downtown San Diego area and have your hashtag ready.

Meanwhile, check back to THS for more news, activations, and events out of SDCC this week.

BoxLunch x EW Treats Truck Activation Details

When: Thursday July 20, 12pm – 6pm; Friday – Saturday July 21 – 22, 11am – 5pm

Where: 4th Ave. and K St.

Participation: Free to the public

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