FX returns to San Diego Comic-Con this year with another massive outdoor activation. The “FX playground” will spotlight new and returning series, and even transform for unique experiences from day to night.

The FX SDCC activation will feature immersive installations for Shōgun, A Murder at the End of the World, American Horror Story, and What We Do in the Shadows. Check out the details for each area below.


Enter the world of Shōgun with multiple immersive touchpoints including an augmented reality koi pond, live Samurai battles, and an early look at what the world of the new series has to offer. 

A Murder at the End of the World – Prepare for Launch

Are you ready to join us at the end of the world? Fans are invited to board a reclusive billionaire’s private plane for a chilling retreat. Fans may experience a dark murder mystery unfold and unlock exclusive content along the way.  

AHS – Wicked Wellness

Fans are invited for an evaluation, AHS-style, at the AHS Wicked Wellness San Diego. Harmony and horror intersect at this custom experience offering delectable wellness shots and a one-on-one consultation with an unorthodox healer. 

What We Do in the Shadows – A Familiar Weekend

Lounge in Laszlo’s garden this summer as the vampires’ Staten Island mansion’s yard is transformed for a weekend of fun…in the shade.  To keep cool and safe from the sun, this photo-worthy activation offers custom popsicles and sunscreen for fans. What We Do in the Shadows currently airs Thursdays at 10pm PT/ET on FX and streams next day on Hulu.

FX SDCC Activation Details

When: Thursday July 20, 10am – 6pm; Friday July 21, 11am – 6pm and 8pm – 10pm; Saturday July 22 11am – 6pm and 8pm – 10pm; Sunday July 23 11am – 4pm

Where: Hilton Bayfront Lawn (1 Park Blvd.)

Visit FXSDCC.com for more information.

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