Competition in the streaming wars is really starting to heat up, and not just on the content side. Netflix officially released its plans for an ad-supported subscription tier today – and directly undercut Disney+ in the process.
The “Basic with Ads” Netflix plan will launch soon in the US: November 3. Already, that’s more than a month ahead of Disney+’s ad-supported tier, which will debut December 8. And Netflix isn’t just launching earlier than Disney+. It’s launching at a lower price, too. An ad-supported Netflix subscription will cost $6.99 per month, a dollar less than the similar Disney+ plan set to launch at $7.99/month.
Comparing Costs and Plans for Netflix & Disney+
So, how do these new ad-supported plans fit into the subscription options for Netflix and Disney+? What price hikes do we already know to expect, and how do those compare across platforms?
Netflix
Netflix recently raised prices on its subscriptions across all plans. The service offers the following tiers:
Basic with ads: $6.99/month (available starting November 2022)
Basic (1 device): $9.99/month
Standard (2 devices): $15.49/month
Premium (4 devices): $19.99/month
Disney+
Disney+ is planning to raise subscriptions across all plans with the introduction of the ad-supported tier. Here are the subscription options with announced pricing updates:
Ad-supported plan: $7.99/month
Ad-free plan, currently: $7.99/month
Ad-free plan starting December 2022: $10.99/month
What will Netflix’s ad-supported plan look like?
Here’s what you need to know about Netflix’s Basic with Ads plan.
About the Ads
- Ads will play before and during films and shows on Netflix
- For some major release films (like Knives Out 2), ads may play only before the feature to “preserve the cinematic experience”
- Individual ads can be up to 30 seconds long
- Expect to see between four and five minutes of ads on average for every hour of content
- You can pause ads, but not skip or fast-forward through them
Plan Availability
Here’s when Netflix’s Basic with Ads plan will launch in different regions.
November 1: Canada & Mexico
November 3: United States, Australia, Brazil, France, Germany, Italy, Japan, Korea, United Kingdom
November 10: Spain
Restrictions & Limitations
- Streaming limited to one device at a time
- Resolution max 720p
- No content downloads / offline viewing
- Some movies and shows may be unavailable due to licensing restrictions (Netflix hasn’t revealed any specific titles at this time)