It has just been announced that Amazon Prime Video and IMDb TV have signed an exclusive Multi-Year licensing Deal with Universal Filmed Entertainment Group.

WHAT DOES THIS MEAN FOR SUBSCRIBERS?

Under this deal, in 2022, Prime subscribers and viewers of their premium free service IMDb TV, will have access to a library of Universal’s content. Although UFEG will drop their films on Peacock first after a theatrical release, Prime will receive these movies 4 months later. That means films like Jurassic World: Dominion, The 355 and Ambulance will be available for Prime members. As well as PVOD animated titles like Minions: The Rise of Gru and DreamWorks Animation’s Puss in Boots: The Last Wish.

In this agreement, IMDb TV will have access to Universal’s 2020-2021 slate of theatrical releases. This includes Dolittle, The Invisible Man, F9 (Fast & Furious 9), and Sing 2. IMDb TV will also have access to select titles in their animation library, like Despicable Me 2, How to Train Your Dragon 2, and Shrek 2.

Peter Levinsohn, vice chairman and chief distribution officer of UFEG had this to say:

“Recognizing that all parties would benefit from a modernized windowing structure. This new agreement allows Prime Video and IMDb TV to benefit from UFEG’s vast library and diverse content like never before. We’re thrilled to team up with Amazon to deliver our titles to its customers. This agreement further delivers on our distribution strategy. To monetize our unparalleled movie library across multiple services. While offering customers the most choice, control and flexibility in how, when and where they watch films.”

ANOTHER WIN IN THE STREAMING WARS?

This marks another exciting deal in the Streaming Wars. Studios are rushing to make sure their content is available to as many eyes as possible. As someone who has been a Prime Member from the beginning… I always appreciate the company moving forward to give its subscribers more films to watch. It just makes that premium, all the more worth it.

What do you think of this licensing deal? If you are not a subscriber to Prime Video, will this push you to pay that premium?

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