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Redbox is the latest company throwing their hat in the ring of streaming. The company just launched Free On Demand, an ad-supported streaming hub with hundreds of free movies.

Redbox is known as one of the last holdouts for renting physical media. While Blockbuster and the like disappeared years ago, you can still find their red kiosks outside your local pharmacy or grocery store.

But Redbox seems to know streaming’s where it’s at. The company previously launched a channels-based streaming platform similar to Pluto TV. Free Live TV lets people watch curated channels like Cheddar, Tastemade, Bloomberg TV, and Reelz.

Now the company adds On-Demand to their streaming offerings. Redbox Free On Demand will feature hundreds of titles arriving weekly, “curated to the tastes of Redbox audiences.”

“Today’s audiences are fueling an unprecedented demand for premium quality on-demand content that is free with advertising. We expect to see continued growth in AVOD, making Free on Demand a significant addition to our free streaming platform,” said Chris Yates, GM of Redbox On Demand.

Right now, Redbox Free On Demand is available on iOS, Android mobile/TVs, Roku, and Vizio. Plus, LG, Xbox, Samsung, and Google Chromecast should add the service soon.

Recent Changes To Streaming

There have been a lot of shakeups in the media landscape lately, particularly when it comes to streaming models. 

Since this summer, Disney+, Netflix, and HBO Max dropped the free trials for their services. Disney and HBO dropped their trial options ahead of major releases (Hamilton and Wonder Woman 1984 respectively). Netflix removed its own trial option after announcing a free hub where anyone can test out select Netflix originals.

Warner Bros also announced its entire 2021 film slate would debut concurrently in select theaters and on HBO Max.

Source: Deadline