Old Gods, new Gods, and everyone trapped in between. The latest season of American Gods is nearly here.

STARZ dropped a new trailer for the upcoming third season today. Watch it below:


The trailer released during a special event hosted across the American Gods’ social channels. Fans participated in a “phygital” version of the Lakeside Clunker Raffle from Neil Gaiman’s original novel. During the live-stream, fans guessed when the car would finally fall through the ice.

In addition to the trailer, STARZ debuted character art featuring the new tagline “Faith is on the line.” Check it out below:

American Gods characters season 3

In season three of American Gods, Shadow angrily pushes his apparent destiny away. He settles in the idyllic snowy town of Lakeside, Wisconsin to make his own path, guided by the gods of his Black ancestors, the Orishas. But he’ll soon discover that this town’s still waters run deep, and dark, and bloody, and that you don’t get to simply reject being a god. The only choice — and a choice you have to make — is what kind of god you’re going to be.

If you need to catch up on the series, STARZ will host an American Gods binge-watch event leading up to the season 3 premiere. Season 1 airs back-to-back episodes on Saturday, January 9. Then Season 2 airs in its entirety on January 10.

American Gods season 3 premieres Sunday, January 10 at 8pm ET/PT on STARZ in the US. International viewers can catch it the following day on Amazon Prime.