It’s official – American Gods will return to kick off 2021. Neil Gaiman himself announced the news that season 3 will premiere January 10.

Gaiman, the author of the American Gods novel, dropped the premiere date news in an image referencing his story. Fans may recognize the Lakeside Clunker Board from Hinzelmann’s shop picture below.

Gaiman also released a letter telling fans what they can expect from the latest season. Read it transcribed below.

Neil Gaiman’s Letter to Fans

When we embarked upon making Season Three of “American Gods,” we had no idea how timely it would turn out to be. We knew we wanted to return to what people loved and responded to in the book: that it was time for Shadow to go to the little town of Lakeside and try to lose himself in normality. 

And at the same time, in Season Three, we wanted to focus on the characters and their journeys. To show Shadow forging a path guided by the Gods of his ancestors, becoming more himself while deciding who he is and what side he’s on — humanity’s or that of the Gods. We knew also that we wanted to continue to root the show in the landscapes of America. To explore what “America” means to its people and to talk about immigrants — about the very different people who came to this remarkable land and brought their gods with them. The new gods of phone and app and glitter demand our attention and our love, and the old gods want to mean something again. 

America must be for all of us, and “American Gods” must reflect that. This season truly feels as if it does. It’s full of drama and emotion, the very real and the utterly strange, and it features some of the finest performances the show has yet seen. It brings back favorite characters, some in remarkable new ways, and we will encounter people and gods we’ve never met before. I’m proud of our brilliant cast — of Ricky and Emily, of Yetide and Ian, Bruce, Demore, Omid and all the rest — and of what the writers have done to bring the story back on track. 

The struggles of the gods and the people in Season Three of “American Gods” are the struggles of America. We didn’t think it would prove as timely when we plotted it, nor did I think the novel would still be relevant when I wrote it over 20 years ago. But I’m glad it’s happening now, in a year when it feels as though diverse stories are being heard, and honored, and allowed to change the future. 

Thank you so much, 

Neil Gaiman

About American Gods Season 3

American Gods tells the story of a war building between the Old Gods of mythology and our New Gods of technology.

In season three, Shadow angrily pushes his apparent destiny away. He settles in the idyllic snowy town of Lakeside, Wisconsin to make his own path, guided by the gods of his Black ancestors, the Orishas. But he’ll soon discover that this town’s still waters run deep, and dark, and bloody, and that you don’t get to simply reject being a god. The only choice — and a choice you have to make — is what kind of god you’re going to be.

If you need to catch up before the new season airs, tune in for a weekend marathon leading up to the premiere. On Saturday, January 9 you can watch the entire first season starting at 12pm. Then, the second season will air in its entirety leading up to the season three premiere.

American Gods season three premieres on Starz on January 10. International viewers can catch the series on Amazon Prime the following day.