If you’re going to make a blockbuster, you need a blockbuster trailer to promote it. Disney has done just that with this trailer for Solo: A Star Wars Story:

It has everything to satisfy the discerning fan: the Solo smirk and devilish charm; a first meeting between pilot and his future wookiee co-pilot; Lando; and plenty of Millennium Falcon action adventure. It’s the perfect way to tease a new stand-alone Star Wars film.

The only problem is…. Disney didn’t use this trailer to promote the film when it was new; instead, it waited to deliver this fan service until marketing the Blu-ray release of the film.

Solo was an exciting and enjoyable romp through the Star Wars underworld that provided us a hint of Han Solo’s backstory. In the film we learn not only the origin of his trademark moniker, but how he met Chewbacca, how love lost shaped his future, and the deeper meaning behind the sabacc dice we first saw hanging in the Millennium Falcon way back in the original Star Wars.

We also got see the beginnings of the beautiful, er, tumultuous relationship between Han and Lando and the infamous sabacc game in which Han finally wins ownership of the Falcon.

With so much going for the film, why did Disney wait so long to release this near-perfect trailer? This should have been the lead-in from the beginning. Instead, promotion for Solo: A Star Wars Story was bungled from the beginning, leading to a disappointing box office run for what should have been a sure-fire hit.  One can only wonder how the film would have fared had Disney taken this approach when first marketing the film in advance of its Memorial Day release back in May.

I, for one, am looking forward to the Blu-ray release on September 25th later this year.