Power Rangers wasn’t the hit at the box office that Lionsgate was hoping for but it wasn’t exactly a flop either. Domestically it took in a total of $85 million which was below the $100 million investment, and the poor opening in China didn’t help much raking in a total of $140 million worldwide. The film has yet to open in one of its largest markets, Japan, where ironically enough, Power Rangers has its roots in Super Sentai. After not meeting the Lionsgate expectations it all seemed lost for a sequel (seven to be exact) for the beloved franchise.
However, a new report from Toy News may bring some good news for the fans of the Power Rangers. According to the site, sales figures for Power Rangers toys show a growth of 122% year to date, and April’s sales figures were up 185% from 2016, making the toyline the number selling action figure brand.
“These are fantastic results testament to the strength of the Power Rangers brand, which at the end of April, ranks 11th across all toy properties,” stated Tess Parsons–Broome, marketing manager at Bandai. “Power Rangers has proven its position not only as a classic brand but as a must-have toy in such a competitive marketplace.”
Movie studios are now looking to recoup expenses via action figure tie-ins due to ticket and DVD/Blu-Ray sales dropping. Disney’s giant push on merchandise has risen from #1 billion to $2 billion thanks to titles like Star Wars, the Marvel Cinematic Universe, and Frozen. Warner Bros. has also seen a rise in profits by 47% since 2015 due to Wonder Woman, Harry Potter, and Scooby Doo. The studio has also upped it’s films a year with toy tie-in from 8 to 25 since 2016.