What better way to ring in the New Year than to make a change? We’ve all done it before. We say things like, “A new year. A new me.” But what if you actually could create a new you for the New Year? This is the marketing concept that the marketing team for ‘A Cure for Wellness’ is pushing in their recently released promos for the upcoming psychologically, intense film.
This marketing concept is brilliant because it takes a frame of thought that arguably all of us fixate on each New Year and runs with it.
The official synopsis for the film is as follows:
Directed by Gore Verbinski (The Ring) and scripted by Justin Haythe (Revolutionary Road, The Lone Ranger, A Cure for Wellness stars Dane DeHaan as an ambitious young executive who is sent to retrieve his company’s CEO from an idyllic but mysterious “wellness center” at a remote location in the Swiss Alps. He soon suspects that the spa’s miraculous treatments are not what they seem. When he begins to unravel its terrifying secrets, his sanity is tested, as he finds himself diagnosed with the same curious illness that keeps all the guests here longing for the cure.
via 20th Century Fox
A Cure for Wellness will be released in theaters on February 17, 2017. Check out the promos below and let us know your thoughts.