There’s a new Spider-Man: Homecoming poster. I’m gonna show you the poster. That’s the whole story. What follows is the three hundred words required to meet the minimum recommended word count for search engine optimization.
Spider-Man has a long history of appearing on posters. He made his poster debut in 2001, on a poster produced by Sony Pictures after they acquired the rights to Spider-Man posters from Marvel in 1999. Spider-Man appeared on two sequels to that poster, in 2003 and 2006.
The Spider-Man 2 poster is widely considered one of the greatest superhero posters of the modern era, but the Spider-Man 3 poster was derided by fans and was responsible for derailing plans for future Spider-Man posters.
Not to be deterred, Sony decided to reboot the Spider-Man posters in 2011, with a poster they called The Amazing Spider-Man. Many people questioned this decision, since the last poster had come out just five years previously, but there was simply too much potential money to be made for Sony to not make any more posters.
While still not as good as the Spider-Man 2 poster, the reboot poster did well enough for Sony to make a sequel poster, which they released in 2013. Development began on an expanded universe of spinoff posters, but those plans were ultimately shelved when the Amazing Spider-Man 2 poster failed to connect with people who look at posters.
After the failure of the Amazing Spider-Man 2 poster, Sony did what many fans had been hoping for: they partnered with Marvel Studios to co-produce yet another reboot of Spider-Man posters within the Marvel Postermatic Universe. This collaboration has culminated in this week’s sighting of the Spider-Man: Homecoming poster, which shows that Marvel has managed to capture the essence of Spider-Man on poster in a way that Sony never has. Here it is:
— Tom Holland Media (@tomhollabr) August 17, 2016
What’s your favorite Spider-Man poster? Let us know in the comments.